After four years and two failed businesses, with thousands of rands of debt, Ndzalo Mpangana is finally seeing the light at the end of the tunnel, with his social App “OYah”.
Having read many biographies of successful entrepreneurs such as the “The Greatness Guide”, by Robin Sharma and Richard Branson’s “Screw It, Let’s Do It,” Ndzalo co-founded his first company “ Explosive Entertainment Events” in 2011.
Armed only with technical know-how and passion, Ndzalo and his partner bought thousands of Rands worth of equipment without having an active client list.
They loaned money in their personal capacity and the interest just kept piling up. With no previous business experience or marketing plan, the business collapsed leaving them with debt. Not to be deterred, Ndzalo decided to study Entrepreneurship at Varsity College.
While studying part-time Ndzalo decided to start his second company “Entertainment Hub”. He continued with the same service and performed just as badly as he did not have a Unique Selling Proposition (USP) in a very competitive industry. After failing a second time, Ndzalo decided to sell all his equipment and venture into a new service.
One night after returning from one of his freelance jobs, Ndzalo wanted to go out but had no idea what was on in his area. This frustration lead to the decision to develop of lifestyle social app that would list all events happening in your area, that you could access from your smart phone. It wasn’t all smooth sailing for him and soon he lost his car and apartment.
Never giving up, Ndzalo decided to apply to the Branson Centre of Entrepreneurship to complete his foundation and advance course before embarking on the next stage of his entrepreneurial journey.
This time, armed with a business plan, a USP, marketing strategy, business model, compliance, finances and systems in place to run the day-to-day business operations, Ndzalo started developing a mobile application called “OYah”.
OYah was developed on IOS as the technology was more affordable and only needed one platform. OYah is an app that connects users with events in and around their area. Oyah connects people with events of interest to them, connects them with like-minded interest groups and allows people to tailor their experience the way they want it .
You sign into OYah with your details and on registration you can choose from the following categories: Arts & Culture, Outdoor Adventures, Paint the Town (nightlife and clubbing) and Get Smarter conferences and seminars.
The App was submitted to the Apple App Store, approved on 14 April and will be available from 1 May 2015. The first month will include all events in Johannesburg but will expand to Pretoria, Durban and Cape Town.
OYah is free to download and because it is an advertisement free app, it only offers premier listings to their clients, promoters, venue owners and brand managers.
Entertainment Hub is in the process of adding a payment system to OYah so people will be able to buy tickets directly from the app. They are also developing an android version to increase their user base.
The App will pave the way for new entrants into the events promoters market and small business owners will be afforded the opportunity to grow their business through engaging directly with their customers.
“I’ve learned to surround myself with like minded individuals who share in the same vision as I do. I have learned to build a strong network of business leaders who can support my business when needed. My business vision is to see OYah operating in more than 50 countries and 100 cities worldwide,” says Ndzalo.